Our Birthday Club is your first step in creating a database and marketing strategy focused on a better understanding of your customer. A Birthday Club is proven to be the single most effective way to target prospects.
The Customer Connection has created successful Birthday Clubs for over 500 restaurants nationwide. Results from all clients have shown that programs which generate the most redeemed cards and most sales include the whole family. A Birthday Club creates a customer database. Sending communications such as birthday cards, anniversary cards and other promotions keeps your restaurant top-of-mind with the members and encourages them to visit when making a dining out decision. The database can also be used to identify and send invitations to prospects who are neighbors of members.
Starting a Birthday Club with TCC is easy. New members join in your restaurants by completing a registration form in person or via your website. Completed registration forms are sent to TCC’s offices for data entry.
Our Account Executives will work with you to design a communications strategy to keep participants active.
We also provide detailed reports including redemption results and new member sign-ups.