Loyalty/Frequent Diner Programs Increase Sales

We are frequently asked whether these programs increase profitable sales. They do! Better still they are proven by measurable results. Let's take a recent example of a 200 unit, casual dining restaurant company which engaged TCC to design, implement and administer a 14 month test of a Frequent Diner program. Working with the restaurant company we set up a series of test parameters to monitor and track the success of the program. We started by implementing a test group of 19 restaurants. The first 15 would participate fully in our program and 4 units would act as a control group. The control group (4 units) mirrored marketing practices excluding the Frequent Diner Program for the duration of our test. Read More...

Mailings to Inactive Members Reactivates Sales

Where did our customers go? Every business at one time or another will face the dilemma of reaching out to past customers. Knowing this TCC looked to design a program to minimize cost of re-engagement and maximize a return on investment. Read More...

Mailing Birthday Cards is a Profit not an Expense

Birthday cards create “invisible” and incremental sales by reactivating members during and after their birth month. Detailed analysis of who redeems birthday cards shows the commonly held belief that “people who redeem a birthday cards would have come anyway” is incorrect. In a typical birthday card offering a free entrée was mailed to 7,000 members of a client’s loyalty/frequent diner program who had not visited the client’s restaurants for over six months prior to receipt of the birthday card. Read More...

Inviting Prospects to Try Your Business

Businesses need to attract new customers constantly, but often they don't know where to begin. Typically newspaper ads and mass mailings of coupons have been the preferred way to communicate, but these produce low returns. With this in mind, TCC developed methodology called “Birds of a Feather” to invite targeted prospects. We took existing loyalty members and created a campaign to mail "similar" individuals knowing that friends and neighbors of our most active members were most likely our best prospects. Read More...

Bonus Points Increase Sales On Slow Days and During Slow Periods

A member benefit of double points for dining on a client’s slowest day, usually Monday, is offered by many of TCC’s clients. The bonus has motivated members to increase their dining on the slow day by 20%-25% compared to their dining on that day prior to being offered the bonus points. Temporary promotions offering bonus points for dining during non-peak day periods or other normally slow times, holiday weekends for example, have consistently increased sales compared to similar periods when no bonus points were offered. Bonus points are a win-win. Your restaurant will realize increased sales during normally slow periods at very little cost and members earn extra points that will lead to extra rewards. And, bonus points cost very little.